Sustainability of the Mitsubishi Estate Group and Society: Four Key Theme

Related Initiatives (Value creation)

Value Creation

Related Initiatives

Building an Incubation Ecosystem for Innovation

Mitsubishi Estate’s support efforts to assist start-ups and innovation initiatives centered on the Marunouchi area (Otemachi, Marunouchi, and Yurakucho) date back to 2000, when it established an organization assisting venture companies. Astutely anticipating the trends of the times, Mitsubishi Estate has engaged in the operation of seven facilities and communities, including the creation of EGG JAPAN (currently EGG), an incubation office for early stage start-ups that was a pioneering initiative in Japan in 2007; FINOLAB, Japan’s first fintech hub; and Inspired. Lab, where teams of professionals assemble to lead cutting-edge technology and the new businesses and research and development of major companies. In October 2024, the Company also established 0 Club, the first entity in Japan to focus on climate tech. Meanwhile, in addition to academic collaborations with Tokyo University, the Institute of Science Tokyo, and Hitotsubashi University, we operate the Tokyo Marunouchi Innovation Platform, an open innovation platform that facilitates collaboration between major companies, start-ups, government organizations, and academia. In these ways, we will boost efforts to create new value for society by building an innovation ecosystem centered on the Marunouchi area.

Mitsubishi Estate’s start-up ecosystem

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Business Model Innovation Through Co-Creation with a Wide Range of Partners

Mitsubishi Estate promotes new business creation and open innovation that leverages its business assets and know-how with the aim of achieving business transformation to pioneer change and create value that enriches future generations. BRICKS FUND TOKYO, our corporate venture capital (CVC) fund launched in April 2022 for engaging in the co-creation of growth industries, adopted three themes (new lifestyles, paradigm shifts in existing industries, and sustainability) and 12 focus areas to accelerate investment in promising impact areas based on the concept of co-creating impact, supporting transformation, and co-building the foundations for the future. For investors, the fund aims to help improve corporate value and create growth companies through social implementation support, such as management support drawing on the Group’s management infrastructure, field trials in the Marunouchi area and elsewhere, and business co-creation. The Company expects its total investment in start-ups and venture capital companies in Japan and overseas to reach ¥50.0 billion on a cumulative basis. With this investment, Mitsubishi Estate will seek to create value through open innovation by investing in and providing business support to start-ups that take the lead in addressing social issues and transforming industrial structures.

Case Study: Business Co-Creation Through Impact Investment

In February 2025, BRICKS FUND TOKYO established Digital Innovation Center (DIC) Marunouchi with support from Mitsubishi Estate through co-creation with VALT JAPAN, Co., Ltd., a CVC investee. The center is the only Type A continuous employment support business for people with disabilities to specialize in a digital business in Chiyoda Ward and the first of its kind in Tokyo’s 23 wards. Beginning in the Marunouchi area, Mitsubishi Estate will play a leading role in realizing an inclusive society by expanding new models for the active participation of people with disabilities across Japan.

Business Model Innovation Through Co-Creation with a Wide Range of Partners

BRICKS FUND TOKYO

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Initiatives Looking Toward the Implementation of a Next-Generation Mobility
Developing a Takeoff and Landing Site for Flying Cars at Gotemba Premium Outlets

As an initiative aimed at the social implementation of flying cars (eVTOLs), Mitsubishi Estate and Mitsubishi Estate • Simon have completed the Gotemba Premium Outlet Vertiport, eastern Japan’s first* takeoff and landing site for eVTOLs designed with reference to the Vertiport Design Guidelines for flying cars stipulated by the Ministry of Land, Infrastructure, Transport and Tourism.
Flying cars are expected to have a wide range of uses, including reducing traffic congestion, use in emergencies, and enhancing tourist experience value. In addition to a takeoff and landing surface, the vertiport includes a trailer house-style passenger and flight management facility with the aim of functioning as a hub for flying car services and sightseeing in the surrounding area in the future. Demo flights using real flying cars are scheduled to take place in the fall of 2025 or later.
To date, Mitsubishi Estate has been pursuing pioneering initiatives looking toward the future use of flying cars through participation in public-private councils, helicopter sightseeing businesses, and demonstration testing in city centers. Going forward, Mitsubishi Estate will continue working with a wide range of partners to realize sustainable and attractive urban development with an eye on utilization of services originating at office buildings, commercial facilities, hotels, airports, and other properties.