Mitsubishi Estate Group 2030 Goals for SDGs
Creating Innovation through Collaborations and Alliances
Development of OMY SDGs ACT5
Creating Innovation through Collaborations and Alliances
- Development of OMY SDGs ACT5
- Strengthening Industry-Academia Collaboration to Address a Diverse Array of Social Issues
- Supporting the Creation of Communities for Spurring Innovation in the Marunouchi Area
- Creating New Business through Investment in Startup Companies and Venture Capital
- Investing in Start-Ups Taking on the Challenge of Social Contributions over the Medium to Long Term BRICKS FUND TOKYO by Mitsubishi Estate
Development of OMY SDGs ACT5
The OMY SDGs ACT5 Executive Committee, composed of Mitsubishi Estate, The Norinchukin Bank, Nikkei Inc., Nikkei Business Publications, Inc., and others, launched OMY SDGs ACT5 in fiscal 2020 to implement a variety of SDG-related activities in the Otemachi, Marunouchi, Yurakucho area, where approximately 280,000 workers and 4,300 companies are congregated. The project has established five SDG-related action themes (ACT5), which are sustainable food, the environment, well-being for people and society, diversity & inclusion, and communication. The objective of the project is to nurture communities of individuals that want to take action on social issues and create opportunities for driving social innovation. The project will verify the synergistic effects of SDGs-related activities based on corporate collaboration and will aim to build a model city of the SDGs.
In addition, the project has developed ACT5 Members’ Points, an app designed to encourage individuals to switch up their recycling habits and to analyze participant attributes and trends. With cooperation from many retailers in the Otemachi, Marunouchi, and Yurakucho area, the app creates opportunities for participants to take part in action to address the SDGs throughout the area, such as earning points for using their own cups and collecting old clothing. Accumulated points can be exchanged for sustainable products or donated to organizations that contribute to achieving the SDGs, with the aim of creating a virtuous cycle triggering the next action in this area.
Fiscal 2022 Results
- Number of actions: Implemented 63 actions linked to ACT5
Examples of actions
ACT1 Sustainable food: “SUSTABLE 2022 - Dishes to Change the Future -“
ACT2 Environment: “Re;Post” old clothing collection project
ACT3 Well-being: “Charity Walking” to encourage donations while walking to improve health
ACT4 Diversity & Inclusion: E&J: D&I training community for human resources and D&I promotion staff
ACT5 Communication: “OMY SDGs Film Festival 2022,” a collection of films with SDGs-related themes - Number of partner companies and groups: Realized partnerships with 84 companies and groups
- Participants: A total of 16,168 people (cumulative three-year total of 35,000 people) had opportunities to learn and think about social issues from a variety of angles and take action.
See the OMY SDGs ACT5 Action Report for more details (Japanese only).
Action Report 2022 (Japanese only)
See the following dedicated website for the latest news (Japanese only).
Strengthening Industry-Academia Collaboration to Address a Diverse Array of Social Issues
Mitsubishi Estate is strengthening industryーacademia collaboration to address multilayered social issues. In October 2022, we concluded a decadeーlong industryーacademia agreement with Tokyo University, resulting in the launch of the MEC-UTokyo-Lab. Defining the area from Tokyo University’s principal base in Hongo to Otemachi, Marunouchi, and Yurakucho, where Mitsubishi Estate promotes urban development, as the “Honmaru” area, we are advancing joint research, field trials, and collaborations with startups in the area.
In December 2022, we concluded a comprehensive partnership agreement with Tokyo University of the Arts. By enhancing the creativity of companies and individuals in the Otemachi, Marunouchi, and Yurakucho areas through the power of art, we will facilitate the creation of business ideas and new industries.In addition, we entered into a joint research contract with Hitotsubashi University in March 2023 on creating value for spaces in a data-driven society. With this, we will help resolve social issues through open innovation by strengthening cooperation with the faculty and graduate school of social data science, established in FY2023.
Supporting the Creation of Communities for Spurring Innovation in the Marunouchi Area
EGG
Mitsubishi Estate is bolstering initiatives to spur open innovation in the Marunouchi area (Otemachi, Marunouchi, and Yurakucho). The M Cube, operated by Mitsubishi Estate, is an open innovation community with a focus on start-ups. With EGG, formerly maned EGG JAPAN an innovation hub in the Shin-Marunouchi Building acting as its base, the M Cube supports business development by offering a place for companies to meet through events and activities. Together with the Tokyo Marunouchi Innovation Platform, which is operated by the Association for Creating Sustainability in Urban Development of the Otemachi, Marunouchi, and Yurakucho Districts (the Ecozzeria Association), the M Cube has launched MiiTs, a community creating opportunities for collaboration among major companies and start-ups. In these ways, the M Cube aims to spur innovation by consolidating know-how on new technologies while leveraging the networks and assets it has accumulated.
See the following dedicated website for The M Cube, TMIP, and MiiTS.
Creating New Business through Investment in Startup Companies and Venture Capital
Creating New Business through Investment in Startup Companies and Venture Capital
In order to drive business model innovation for further growth in the 2020s, Mitsubishi Estate aims to improve existing businesses while moving forward with various initiatives to move into new growth areas.
As part of this effort, with the aim of delving into new businesses and creating synergies among existing ones, Mitsubishi Estate has been aggressively investing in start-up and venture capital companies both in Japan and overseas focusing on seven priority areas — namely agriculture; renewable energy; infrastructure, public private partnership (PPP), private finance initiatives (PFI); real estate-related services; content business, entertainment, sports; tourism, inbound business, regional revitalization; and healthcare and food — as well as fields that are directly connected to real estate. The Business Creation Department takes a central role in these efforts.
Mitsubishi Estate also utilizes its Corporate Accelerator Program to solicit ideas from venture companies with the goal of creating new business models to combine with our business assets. The company also runs programs such as the Mitsubishi Estate Innovation Challenge (MEIC), soliciting new business proposals from employees.
Moving forward, Mitsubishi Estate will continue to pursue new business opportunities in a wide range of sectors and cultivate future growth while seeking innovations to its business model and creating new value.
Investing in Start-Ups Taking on the Challenge of Social Contributions over the Medium to Long Term
BRICKS FUND TOKYO by Mitsubishi Estate
In 2022, the Company launched BRICKS FUND TOKYO by Mitsubishi Estate, a fund for investing in start-ups that take on the challenge of realizing social contributions over the medium to long term, such as resolving social issues and transforming the industrial structure.
With a mission to lay the foundations for a new era by implementing the vision of entrepreneurs in society, the fund has established three investment themes and 12 focus areas. The fund aims to help improve corporate value over the medium to long term and co-create growth industries by supporting investee companies with the implementation of their vision in society, such as through the provision of sales support drawing on the Mitsubishi Estate Group’s management infrastructure, the implementation of field trials in Otemachi, Marunouchi, Yurakucho, and other areas, and the promotion of business co-creation and collaboration.
Mitsubishi Estate has proactively engaged in co-creation with start-up companies over the years, such as through the implementation of the Mitsubishi Estate Accelerator Program. Going forward, the establishment of this fund will enable us to further accelerate innovation and transform business models unbound by the frameworks of existing businesses while contributing to the development of an ecosystem for start-up companies in Japan.
As of July 2023: 9 investees
